A successful coaching practice requires far more than honing your communication skills and
hanging a shingle outside your door. Marketing and advertising is KEY to building ANY business,
and a coaching practice is no different. S.H. Britt is quoted as saying, ???Doing business without
advertising is like winking at a girl in the dark. You know what you are doing, but nobody else
does.? Indeed, we must let others know what type of coaching we offer, what qualifies us in
this field, and how we can help them create the life, career, relationships, etc. that they crave.
But how can we do all of this effectively without looking as if we are ???marketing ourselves??
One of the best ways to organically advertise your coaching practice is to establish both a
speaking and writing platform. This allows your voice to be heard, your face to be recognized,
your message to be magnified, and creates a ???breadcrumb trail? to your office door.
Presented by: Shannon Ethridge, M.A.
- Identify the most common psychological roadblocks hindering the marketing success of any coach, writer or speaker, as well as strategies for overcoming these roadblocks
- Be able to articulate the vital elements of a strong speaking bio—one that will leave a lasting impact on any group or organization considering you as a speaker
- Explore unique marketing strategies, such as the use of press releases for potential interviews, utilizing social media, and publishing books and magazine/journal articles