Description
Building Your Personal Brand
Tuesday, June 13, 2023
6:00 – 8:00 PM ET
Webinar Presenter
Mark Crear, Ph.D., is a professional counselor, life coach, motivational speaker, and published author. He has 25 years of experience in multicultural racial reconciliation and executive and performance coaching. His skill set includes multicultural competency, diversity and inclusion, racial reconciliation, life, relationship, organizational and performance coaching, strategic planning, project management, and team building. Dr. Crear is currently the founder of In The Zone Coaching, Counseling, and Consulting group and the executive director of the American Association of Christian Counselors’ Multicultural division.
Abstract
In the mental health profession, it is not always encouraged to create a “brand.” At times, even marketing seems to be some type of ethical dilemma… but what if mental health professionals expanded their practices to include coaching? Coaching has become a massive field, with many being highly successful in helping people in a more short-term, future-focused work around a specific area needing growth. In this Webinar, participants will learn about the growing coaching profession and how it can be added to mental health practices. The presenter will also explain why a coach cannot shy away from personal branding. The participant, as a person and brand, forms the backbone of a coaching business. Studies have shown that when coaches have a strong, authentic personal brand working day and night, their income and impact grow exponentially as they build a solid reputation with their clients.
Learning Objectives
Participants will:
- Describe the differences between a coaching practice and a mental health practice and how a mental health professional can add coaching to their current practice
- Outline how to build unbreakable trust with coaching clients and potential coaching clients
- Describe how to quickly expand to a coaching audience and create a coaching client base
Continuing Education
Approved for 2.0 IBCC CE Credits
The American Association of Christian Counselors (AACC) offers some psychologists, therapists, counselors, social workers, and play therapists Continuing Education (CE) credit due to good standing with certain states and a limited number of professional organizations. It remains the responsibility of each participant to be aware of state licensure and CE requirements. Participants should check their state and/or local regulations regarding required Continuing Education hours. For more information on Light University Continuing Education programs, please visit https://www.lightuniversity.com/continuing-education-statements/.
